Growing Together with SMEs through “OffHouse”

Four-Story Showroom in Bukchon Targets Global Visitors: From Online to Offline

From Online to Offline: Today’s House’s first offline space, “OffHouse,” is located in Bukchon’s traditional hanok district. Spanning four levels from B1 to 3F, it’s designed to welcome global tourists and locals alike. Each floor has a distinct theme: on 3F, “Creators’ Atelier,”. Six studios faithfully recreate Today’s House’s most popular interiors, allowing visitors to experience their SNS-inspired homes in real life. Every product bears a QR label linking directly to online purchase. This extension of the online platform into a physical venue in Bukchon—a hotspot for all ages and nationalities—marks a bold new approach. 사무실 인테리어 업체

Trendy Designs at 2F Styling Studio

The 2F “Styling Studio” is arranged like a real living space. Products from Today’s House’s own furniture brand “Layer”. And lifestyle shop “Binary Shop” are showcased in separate kitchen, living room, and bedroom corners. Visitors can touch and see material textures and colors that online images cannot fully convey. While gathering ideas for furniture layout and lighting design. The kitchen display, in particular, was executed by Today’s House’s installation team to allow users to physically walk through workflows. And storage solutions. This key corner transforms online inspiration into tangible experience.

Supporting SMEs via 1F Pop-ups and B1 Library

The 1F “Connect Lounge” serves as a dedicated pop-up area for SMEs. The first exhibitor, lighting brand “Artemide,” showcased signature items like the Nessino Stand, enabling direct customer engagement. B1 “Library” offers weekly curated themes; currently, it features over 300 lighting products displayed on bookshelf-style racks so consumers can compare and test by category. Today’s House plans to continually support SME partners by providing cost-effective offline marketing opportunities. And access to new customer segments. space daejoo